PLAY

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

The well known Maileg rabbit dressed up as a ballet dancer. It wears a suit and tulle skirt and has a small decoration around the pointing ears.

The Mideer Say Chess Kids Camera is the ideal first camera for little explorers! This playful and convenient camera is designed specifically for children ages 3 and up, encouraging creativity, curiosity, and even more fun.

Main features:

• The mideer camera has 48 MP front and rear cameras , allowing kids to take extremely detailed and sharp photos and videos.

• The camera has not only  photo shooting , but also video recording function.

• The kit includes a 32 GB memory card , so the camera can store up to 8,000 photos.

• Three classic games are integrated -  for entertainment and fun.

• A unique opportunity to record and listen to your music directly from the camera.

• Made from child-safe and durable materials.

• Compact size - comfortable for little hands for easy storage and transport.

• The camera features colorful filters and frames that allow kids to make their photos even more fun.

The set includes:

• 1 x baby camera

• 1 x stylish wrist strap

• 1 x data cable

• 1 x user manual (EN)

• 1 x 32GB memory card

• 1 x silicone case

Camera dimensions: 9.5 x 9.5 x 3 cm

Package size: 14.7 x 14.7 x 5.1 cm

Recommended age: 3+

This is not just a soft toy, but also a warming pillow that provides coziness and comfort for both children and adults. This handmade product is crafted from high-quality, organic materials to ensure safety and durability.

Features:

Multifunctional: The goose serves a dual purpose – it is both a cuddly toy and a warming or cooling pillow. Inside, there is a removable cotton pouch filled with organic spelt husks, which can be heated in the oven or cooled in the refrigerator, providing warmth or cool relief as needed.

Materials: The exterior is made of 100% organic cotton plush, while the head and feet are filled with pure sheep’s wool for a natural, soft feel.

Size: The goose measures 45 cm in length, 17 cm in width, and 55 cm in height, making it large enough to be a cozy companion or a charming decorative accent in any room.

How to use:

Heating: Remove the inner pouch with the spelt husks and warm it in the oven at up to 75 °C for about 2–3 minutes. Never heat in a microwave to avoid overheating or fire hazards.

Cooling: To use it as a cooling pillow, place the pouch in the refrigerator or freezer for a short time, then put it back inside the goose.

Dimensions: 450 x 170 x 550 mm

Care instructions:

Hand wash in warm water with mild soap is recommended. After washing, allow it to air dry naturally, avoiding direct sunlight or heat sources.

This product is handmade in Germany, following the highest standards of quality and sustainability.

A table full of possibilities, the SEPP multi-functional play station transforms with your child’s curiosity into hours of fun explorations. The table can be used inside and outside, doubling as a drawing table when the lid is placed on top or use it as a year-round sandbox or fill it up with water on warm summer days. Splash, dig, store, or draw; the options are endless with the simple, no-screw setup.

• Multi-activity play table for fun and creative playtime
• Endless options to be used with water, as a sandbox, for toy storage or as a drawing table
• Easy to assemble and disassemble without screws
• Comes with workable mills and an overarching bridge with funnels
• Lid to protect the table or to use for drawing sessions
• Also includes 4 dividers, 4 sea creatures, 2 boats, 2 mills, 2 shovels, and 2 side buckets
• A versatile activity table for curious children
• Dimensions: ø 80 x (H) 76 cm (fully assembled)

Skateboard with wheels that light up when you ride. Lightweight but sturdy design, easy to carry.

3m+

Materials:

Board: maple wood

Trucks: PP

Bearing: iron

Pad: PP

Wheels: PVC

Maximum load: 50 kg (Class B. 20-50 kg).

Protective equipment is required.

Kongessloejd, Denmark

This kitten is made in the softest plush which gives a lovely hand feel. You can add the medium sized cosy basket so that your kitten has a nice place to sleep and rest after hours of play.

Height: 37.00cm, Net weight: 0.17kg

Cardboard stacking blocks with numbers from 1-10. Includes 10 blocks to build with.

Made from 100% paper

Suitable from 18m+

This product is made of FSC™-certified and other controlled material.

License Number: FSC C177572

CE marked

Konges Sløjd, Denmark

The popular Maileg metal suitcase with a new beautiful print. Fantastic for any occasion; for small gifts, storage of small items or just perfect for the small soft toys to carry their belongings.

Table and chair set that fits the Mouse hole Farmhouse. It is made in beech wood with metal legs. Please notice the handmade color details on the feet of the legs - both on the table and the chairs. The set comes with 2 chairs.

Soft and cuddly little doll dressed in a two-piece cotton set. The doll comes in a sweet little gift box and has its very own mini stuffed teddy bear that is perfect for all-day cuddles.

Height: 40 cm 

Suitable from 18m+

CE marked

Wooden ukulele with 4 strings. Designed with a high gloss finish.

This product is made of FSC™-certified plywood and pinewood, License Number: FSC C177572.

Suitable from 3 yr +

Konges Sløjd, Denmark

A magical story is about to begin. With this unicorn made in colourful tones and a golden horn, there are many stories to tell. The unicorn comes with a saddle for a comfortable ride.

Height: 5.12in, Width: 6.69in, Net weight: 0.09lb

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of our collection, but every bit as eye-catching.

With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car, it is an object of beauty that can make memories; memories to be shared for generations to come.

The dining table is made for the small friends to have a place to gather and meet for a nice meal. It is made of metal and has beautifully detailed legs that fulfill the exclusive look. The table fits into the Castle.

Change the look in your Mouse hole Farmhouse by adding this lovely wall paper. The set includes 7 stickers - one for each room with different print and colors, so each room will get a lovely atmosphere and personal look. Not removable.

Height: 37.00cm, Width: 23.00cm

Mideer acrylic markers fans - SUPER MEGA acrylic markers pack! Four times more colour options and drawing fun.

Key features:

• Bright, rich colours - excellent coverage on a wide range of surfaces, colours can be layered on top of each other

• User-friendly design - No unscrewing or other special preparation is required, and the design of the marker body is comfortable for small children's hands

• Safe and harmless - water-based, free of toxic substances and fragrances, 100% is safe for children

• Convenient for storage - ergonomic packaging design

Adaptation:

• Ideal for drawing on paper, cardboard, fabric, wood and other surfaces

• Ideal for creative tasks, decorating, needlework

• For use with various Mideer creative kits (e.g. for painting plaster figures)

Benefits:

• Stimulates creativity and artistic expression

• Develops colour perception and fine motor skills

• Suitable for use at home, at school or in creative activities

Age recommendation: 4+

Package dimensions: 14 x 14 x 14 cm

Block your ears, Zemonsta is firing up and even when idling one's skin begins to crawl. Another formidable and fierce track eater has arrived and we think Ken could be a little nervous (we're shaking too). Gorging on chunks of inspiration from the iconic Porsche 917 we at Playforever set out to abstract the beast of beasts. In fact, with all the Zemonsta untamed fury, we'll probably need to unload some extra rows of Sunray tires for test day. Zemonsta is hungry, move out of the way or be devoured.

The Bara Teether is made of natural rubber and is the newest member of the dino family. Designed with a textured surface, it helps soothe teething while adding a playful touch.

Maileg buddies need a bucket and mop to clean up those messes they make. This bucket and mop are perfect to the dollhouse and fits for rabbits and bunnies in size1 and 2 and Teddy family.