TOY CARS

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

In bright and vibrant blue with contrasting white rubber tyres, Loretino Monaco is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and built to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations.

Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.

Just like all Playforever products, Velocita Jean is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.

Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.

Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.

From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.

From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!

Climb aboard the farm train! This wooden train comes with two wagons designed to carry five farm animals: Mira the cow, Max the horse, Poppy the pig, Bella the sheep and Sture the cat. Children can load the animals into the wagons and create their own stories by pushing the train. The animals can be moved and arranged in a variety of ways, providing plenty of opportunities for play. The train also includes three stackable wooden blocks for sorting, stacking and balancing fun. From 12 months, children start to develop their coordination as they try to fit the animals and blocks into place. This train encourages hands-on play by pushing it and exploring different ways of playing.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.

Just like all Playforever products, Velocita Jean is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.

From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining its simple form when remodeled into plastic). Just like the rest of our Midi range, the beauty of Buck lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Reminiscent of the early racing cars of the 20s and 30s, yet with a definite nod to the fashion era of the 60s, Buck will bring a touch of glamour to your toy box or shelf. A Playforever classic, to be treasured for generations.

Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.

Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.

Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come. 

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.

From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!

Block your ears, Zemonsta is firing up and even when idling one's skin begins to crawl. Another formidable and fierce track eater has arrived and we think Ken could be a little nervous (we're shaking too). Gorging on chunks of inspiration from the iconic Porsche 917 we at Playforever set out to abstract the beast of beasts. In fact, with all the Zemonsta untamed fury, we'll probably need to unload some extra rows of Sunray tires for test day. Zemonsta is hungry, move out of the way or be devoured.

From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining its simple form when remodeled into plastic). Just like the rest of our Midi range, the beauty of Buck lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Reminiscent of the early racing cars of the 20s and 30s, yet with a definite nod to the fashion era of the 60s, Buck will bring a touch of glamour to your toy box or shelf. A Playforever classic, to be treasured for generations.