TOY CARS

Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde's design takes inspiration from bold, iconic fashion of days gone by. Originally created in wood (and maintaining its simple form when remodeled into plastic), the beauty of Clyde lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and totally rock'n'roll, our stunning Clyde racing car is real head-turner, much like the hot rod cars upon which it is modelled. A Playforever classic, to be treasured for generations.

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio. Pilot Karlos making his first appearance sitting all snug in his crazy-wild egg shaped racer. It’s amazing to think that this style was a direct spin off from the concepts created in our collaboration with Hugo Boss in 2017.

Now, Rufus (Dog Car) has a fierce competitor and he will need to wear his best game face. Let’s talk about those crazy wheels! The thinking behind the extravagant shape is an amalgamation of the beefy 80’s yo-yo and rally car wheels of the same era and yes, they are as impossibly deep as we could make them and to give them an even wider stance we’ve added that exaggerated lip. We call these wheels the 5 spoke wacky classics wrapped in Sunray rubber. Anyway, let’s not waffle. Line up Rufus and Karlos on the grid and let’s get racing.

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio. Pilot Karlos making his first appearance sitting all snug in his crazy-wild egg shaped racer. It’s amazing to think that this style was a direct spin off from the concepts created in our collaboration with Hugo Boss in 2017.

Now, Rufus (Dog Car) has a fierce competitor and he will need to wear his best game face. Let’s talk about those crazy wheels! The thinking behind the extravagant shape is an amalgamation of the beefy 80’s yo-yo and rally car wheels of the same era and yes, they are as impossibly deep as we could make them and to give them an even wider stance we’ve added that exaggerated lip. We call these wheels the 5 spoke wacky classics wrapped in Sunray rubber. Anyway, let’s not waffle. Line up Rufus and Karlos on the grid and let’s get racing.

Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

We are excited to introduce Loretino Marino racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

In bright and vibrant red with contrasting black rubber tyres, Loretino Marino is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed andbuilt to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations.

We are excited to introduce Loretino Verona racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

In bright and vibrant red with contrasting black rubber tyres, Loretino Marino is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed andbuilt to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure.

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.

Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.

Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.

Engines revving, propellers spinning, helmets and goggles at the ready: Mimmo is a modern interpretation of early 20th century racing aeroplanes.

With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown ups alike, from take-off to landing and all the loop-the-loops in-between.

While this model offers unique features, please note that its wheels may not roll as seamlessly as those in our other models.

Engines revving, propellers spinning, helmets and goggles at the ready: Mimmo is a modern interpretation of early 20th century racing aeroplanes.

With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown ups alike, from take-off to landing and all the loop-the-loops in-between.

While this model offers unique features, please note that its wheels may not roll as seamlessly as those in our other models.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of our collection, but every bit as eye-catching.

With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car, it is an object of beauty that can make memories; memories to be shared for generations to come.

Block your ears, Zemonsta is firing up and even when idling one's skin begins to crawl. Another formidable and fierce track eater has arrived and we think Ken could be a little nervous (we're shaking too). Gorging on chunks of inspiration from the iconic Porsche 917 we at Playforever set out to abstract the beast of beasts. In fact, with all the Zemonsta untamed fury, we'll probably need to unload some extra rows of Sunray tires for test day. Zemonsta is hungry, move out of the way or be devoured.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

Vince from Playforever is both mysterious and cool.

All black with hints of gold, he has soft rubber tyres to ensure he will start the race smoothly and quickly. Designed in the UK and made from heavy duty plastic, Playforever cars are solidly contructed in chic nostalgic styles and look just as good on the shelf as they do at play.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.