TOY CARS

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.

Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure.

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.

Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.

Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.

Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.

The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come. 

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of our collection, but every bit as eye-catching.

With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car, it is an object of beauty that can make memories; memories to be shared for generations to come.

Block your ears, Zemonsta is firing up and even when idling one's skin begins to crawl. Another formidable and fierce track eater has arrived and we think Ken could be a little nervous (we're shaking too). Gorging on chunks of inspiration from the iconic Porsche 917 we at Playforever set out to abstract the beast of beasts. In fact, with all the Zemonsta untamed fury, we'll probably need to unload some extra rows of Sunray tires for test day. Zemonsta is hungry, move out of the way or be devoured.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

Vince from Playforever is both mysterious and cool.

All black with hints of gold, he has soft rubber tyres to ensure he will start the race smoothly and quickly. Designed in the UK and made from heavy duty plastic, Playforever cars are solidly contructed in chic nostalgic styles and look just as good on the shelf as they do at play.