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Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.
Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.
Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.
The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.
Just like all Playforever products, Velocita Jean is not only beautifully designed, it is built using the finest quality materials to last a lifetime.
A classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.
Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.
Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.
A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.
Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.
The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.
Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.
The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.
Block your ears, Zemonsta is firing up and even when idling one's skin begins to crawl. Another formidable and fierce track eater has arrived and we think Ken could be a little nervous (we're shaking too). Gorging on chunks of inspiration from the iconic Porsche 917 we at Playforever set out to abstract the beast of beasts. In fact, with all the Zemonsta untamed fury, we'll probably need to unload some extra rows of Sunray tires for test day. Zemonsta is hungry, move out of the way or be devoured.
Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.
From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!
On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.
Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.
On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.
Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.
On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a modern Playforever twist, our Malibu racing car is built for speed. With a pure and simple cigar tube chassis, long nose and wide open mouth, its shape is sleek and stream-lined whilst its wide profile, low-to-the-ground rubber tyres give it a bold confidence to rival all others at the starting grid.
Fierce, but just as fast, Malibu is slightly smaller than the rest of our collection, proving that when it comes to speed, size isn't everything.
Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.
Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.
Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.
From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!
Introducing Rufus, the coolest canine-driven racing car we have ever seen!
The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.
Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.
Mini Speedy is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase further its organic lines, playing with colour and form in a brand new way.
The result is an object of beauty that is not only harmonious to the eye, but a joy to play with (and being slightly smaller than our Midi and Classic collections, little hands can easily hold it too). Reminiscent of the classic Lemans racing cars of the 1930s, our Mini Speedy car is a true design classic, to be cherished by all ages for generations to come.
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.
Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.
An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.
Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine. Watch this space, there could be more...
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