PLAY

Functional changing bag made in 100 percent organic cotton. On the outside the bag features a large pocket. Designed with a shoulder strap, as well as a grab-and-go handle. The bag closes with a zipper. A must have for all doll parents.

Height: 18 cm. Width: 24 cm. Depth: 11 cm.

Konges Sløjd, Denmark

Set made in 100 percent organic cotton. Features 2-piece pyjamas set, a sleep mask and a bunny soother.

100% ORGANIC COTTON FILLING 100% RECYCLED POLYESTER

Shirt:

Width: 16 cm

Length: 20 cm

Pant:

Width: 18 cm

Length: 25 cm

WARNING! Choking hazard due to small parts. Not suitable for children under 3 years.

3 yr +

Konges Sløjd, Denmark

Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing
through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface areas, this was a time for boldness and confidence in design.

A hip, cool, statement piece that takes us back to the days of cop shows and the streets of New York, Maverick Heat is a toy to be treasured by all ages.

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure.

Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde's design takes inspiration from bold, iconic fashion of days gone by. Originally created in wood (and maintaining its simple form when remodeled into plastic), the beauty of Clyde lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and totally rock'n'roll, our stunning Clyde racing car is real head-turner, much like the hot rod cars upon which it is modelled. A Playforever classic, to be treasured for generations.

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio. Pilot Karlos making his first appearance sitting all snug in his crazy-wild egg shaped racer. It’s amazing to think that this style was a direct spin off from the concepts created in our collaboration with Hugo Boss in 2017.

Now, Rufus (Dog Car) has a fierce competitor and he will need to wear his best game face. Let’s talk about those crazy wheels! The thinking behind the extravagant shape is an amalgamation of the beefy 80’s yo-yo and rally car wheels of the same era and yes, they are as impossibly deep as we could make them and to give them an even wider stance we’ve added that exaggerated lip. We call these wheels the 5 spoke wacky classics wrapped in Sunray rubber. Anyway, let’s not waffle. Line up Rufus and Karlos on the grid and let’s get racing.

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio. Pilot Karlos making his first appearance sitting all snug in his crazy-wild egg shaped racer. It’s amazing to think that this style was a direct spin off from the concepts created in our collaboration with Hugo Boss in 2017.

Now, Rufus (Dog Car) has a fierce competitor and he will need to wear his best game face. Let’s talk about those crazy wheels! The thinking behind the extravagant shape is an amalgamation of the beefy 80’s yo-yo and rally car wheels of the same era and yes, they are as impossibly deep as we could make them and to give them an even wider stance we’ve added that exaggerated lip. We call these wheels the 5 spoke wacky classics wrapped in Sunray rubber. Anyway, let’s not waffle. Line up Rufus and Karlos on the grid and let’s get racing.

From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Originally designed in wood (and maintaining its simple form when remodeled into plastic), the beauty of Bonnie lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Cool, hip and eye-catching, Bonnie is a true showstopper that will look stunning on the shelf, mantelpiece or racing around on the living room floor! A Playforever classic, to be treasured for generations.

Ken is the spirit of a man caught up in the beautiful and chaotic 1960's 24 hour endurance racing that eventually claimed his life. At Playforever we wanted to pay homage to the mountain of courage and heart, Ken Miles.

1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining its simple form when remodeled into plastic). Just like the rest of our Midi range, the beauty of Buck lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.

Reminiscent of the early racing cars of the 20s and 30s, yet with a definite nod to the fashion era of the 60s, Buck will bring a touch of glamour to your toy box or shelf. A Playforever classic, to be treasured for generations.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

In bright and vibrant blue with contrasting white rubber tyres, Loretino Monaco is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and built to last a lifetime.

A classic heirloom treasure that can be passed on and played with for generations.

Sally is a sweet and cuddly doll with a vintage style hairdo and a soft two-piece cotton set. Includes a soothing pacifier for pretend play.

Suitable from 3y+

Konges Sløjd, Denmark

This metal heart is the perfect place to save small baby teeth to ensure childhood memories will last. The box has a lovely tooth embossment and special cracked surface on lid.

Maileg

Height: 2cm, Width: 4cm, Net weight: 0.01kg

This metal heart is the perfect place to save small baby teeth to ensure childhood memories will last. The box has a lovely tooth embossment and special cracked surface on lid.

Maileg

H: 2.5cm W: 5cm

A classic memory game with 25 different illustrations drawn by Dorthe Mailil. The inspiration comes from different items produced through the years. The game contains 50 cards (25 sets).