PLAY

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.

Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.

Our Lulu doll is your new best friend. Perfectly soft and ready to be cuddled to sleep in her soft two-piece pyjama set, matching sleep mask, and soothing pacifier. Designed with vivid eyes that has depth and lifelike colors.

Made in vinyl with organic cotton fabric and recycled polyester filling.

Suitable from 3y+ 

WARNING!

CHOKING HAZARD. Small parts. Not suitable for children under 36 months.

Konges Sløjd, Denmark

Set of 4 magnetic character figures: doctor, police officer, engineer, and firefighter. Magnets on the feet let each figure stand on any magnetic surface, including Mideer magnetic building tiles. Arms, legs, and heads rotate for hands-on pretend play and storytelling.

Package size: 11.5 x 19 x 4 cm. Recommended for ages 3+.

With this magnetic Forest game, the animals go on an adventure! 🦊✨

Make up incredible stories!

A game as poetic as it is fun, which stimulates the imagination while introducing nature to curious little ones. 🌲🐿️

39 magnets (2 pre-cut A4 magnetic boards. The shapes must be carefully detached from the support).
+ 1 bilingual (French/English) picture book of forest animals, to cut out.

Made in France

A concentrated dose of fun, fluff, and doggy-ness! This "Oh My Dog!" magnet set is an explosion of color and humor. Perfect for little dog lovers (and grown-ups too!), it features a gallery of funny dogs and quirky messages. 🐾

 Perfect for little animal lovers and big fans of creative stationery.

My Dream Cabin® reinvents the slate of our childhood with a modern and poetic touch. Practical, fun, and elegant, this magnetic whiteboard invites children to express their creativity through drawing, writing, and playing with magnets.

Strengths

• Versatile magnetic drawing board: Ideal for combining drawing, writing, and magnets. Encourages children's creativity and free expression.
• Erasable white surface: Use dry-erase markers or Stabilo Woody 3 in 1 crayons, recommended for children (do not dry out, odorless, washable with water).
• Portable design:  Lightweight and unbreakable, this board can be taken anywhere: in the car, to a restaurant or to the doctor.

Type: Magnetic whiteboard
Dimensions: 30 x 40 cm
Weight: 600 g
Color: Opaline

Magnets sold separately.

Installation: Can be fixed with adhesive strips for picture frames without damaging the walls. ( Strands and hooks not included. )

Transform your child's room into a calming space with the MANUEL sound spa and projector lamp. The soothing sounds and warm-toned lighting create comfortable surroundings that will help restless little ones drift into sleep.

• A sweet sleep-time companion in the shape of a sleepy rabbit
• Combined nightlight projector and sound spa
• Transforms your little one's room into a night sky
• Features a gentle sound spa with 8 different soothing melodies: a heartbeat, white noise, pink noise, ocean waves, rain, stream, forest night, ambience, and summer birds
• Rechargeable with the included USB-C cable
• Material: outer 100% silicone, inner lamp housing 100% ABS

Height (Cm) 8; Width (Cm) 10,5; Length (Cm) 18,2

Liewood, Denmark

Our vintage style doll pram in a smaller version that is easy for little doll parents to maneuver. 

Designed with four large wheels that make it easy and stable to walk with, quilted fabric, and delicate scallop edges.

The doll pram includes a foldable sun canopy and a cushioned storage basket under the lift. The frame is made of metal with spongy soft handles.

Comes fully assembled and is easy to fold and store.

Dimensions:

H: 72 x L: 55 x W: 31 cm

3y+

WARNING!
CHOKING HAZARD. Small parts. Not suitable for children under 36 months.

Konges Sløjd, Denmark

Moonie bunny is your baby’s new favorite toy, the professional baby sleep aid with a night lamp and cry detector.

• 5 natural soothing sounds + lullaby
• GOTS certified organic cotton
• Night lamp
• Smart cry detector
• USB rechargeable

Moonie’s natural sounds

Thanks to the safe natural pink noise, the bunny will help babies gently fall asleep and calm down faster.

Moonie bunny has 5 natural sounds - womb, wind, forest stream, rain and sea waves.

The soothing sounds remind babies of the conditions in the mummy’s womb. All the sounds used in Moonie’s audio module are 100% real pink noise and not computer generated. For example, the heartbeat sound has been recorded from a mom’s womb, the sea sounds have been recorded from the Baltic Sea and the forest sounds have been recorded from the Tatra mountains.

Moonie also has calming lullaby composed on a kalimba, especially curated for newborns.

Moonie mutes itself after 60 minutes and automatically goes into a 3-hour standby mode, during which the smart cry detector is activated. The baby's crying triggers the last selected pink noise for another 60 minutes, then the cycle repeats. So the child can return to a restful sleep.

Intelligent cry detector
The intelligent cry sensor recognizes the baby’s crying, turns on automatically and activates the hum.

Night lamp in Moonie’s belly
Moonie’s shining belly enables night care of a baby without additional lightning. 
Moonie night lamp shines with natural warm light, but also has 7 shades of light to choose from.
The LED lamp does not heat up, it is completely safe.
Moonie’s night lamp is also perfect for older children who often have nightmares and are afraid of the dark. You can then turn on the lamp only and leave it on for the whole night.

USB charging
Moonie comes with an already charged module and can be used right out of the box. The Moonie module takes approximately 3 hours to fully charge. A fully charged battery lasts up to 8 hours of continuous operation with the light and sound switched on.

Moonie bunny has been tested in Swiss testing labs and answers to all safety and quality standards, certifying that they are suitable for newborns. 

The toy can be washed by hand or in washing machine using "hand wash" or gentle cycle but only after removing the module!

Produced in EU. 

Hight ≈ 28 cm.

Beautifully packaged and an ideal gift!

The perfect gift for any new born baby. The fabric is very exclusive and gives the small teddy bear a sweet classic vintage look. Ready to be loved for many years. You can write the name, date, height and weight of the baby on the inside of the box.

Maileg, Denmark

Odette is dressed to impress in her sweet cherry printed dress and long hair that is perfect for trying out different hair styles.

Odette will make the perfect present and comes wrapped in cute and decorative packaging.

Suitable from 3y+

WARNING!

CHOKING HAZARD. Small parts. Not suitable for children under 36 months.

• DOLL VINLY HAIR PP DRESS POLYESTER ACC POLYESTER COTTON IRON SHOES LEATHER PVC IRON

These unexpectedly bouncing sensory balls turn active play into a fun educational activity. The unique bounce encourages children to move, catch and explore movement, while the soft texture allows them to squeeze and hold safely in their hands. Perfect for releasing energy both at home and outdoors.

Key features
Develops hand-eye coordination - catching and throwing the ball

Strengthens attention and concentration - unpredictable bounce encourages following movement

Strengthens fine motor skills - squeezing and holding the ball

Develops finger and palm strength - soft, squeeze-friendly texture

Sensory stimulation - pleasant surface and feeling of movement

Compact size - easy to take on trips or outdoors

Product dimensions: 6 cm

Recommended age: 3+

The brown pony is made in a soft cotton/linen fabric. The mane and tail is cotton strings and the saddle is made in soft knitted fabric that guarantees the ride will be comfortable.

Maileg, Denmark

Big brother mouse dressed in classic santa clothes. He lives in a small house, and has a sack for all the presents he has to deliver on Christmas night. He fits perfectly into the bigger Maileg Gingerbread house as he can slide.

Discover a new gaming experience with the Silent Ball – soft, safe and silent! This innovative ball is designed to ensure maximum fun without annoying noise, making it perfect for use both at home and outdoors.

Thanks to its special structure with micro pores, the ball effectively absorbs sound, so it remains silent even when actively thrown or hit on the surface. The soft, elastic material is gentle on the hands and does not cause discomfort even during long games.

The bright colors are not only eye-catching, but also fit into a variety of environments – the ball does not leave marks and is safe for furniture and floors.

Age: 3+
Box dimensions: 20 cm
Special feature: solid, no need to inflate
Material: PU (polyurethane)

If you want to bring your Sleeping bunny out for a little walk you need a harness and leash. This little 2 piece set is packed in a small fabric bag you can use for storing the accessory when not needed.

Maileg, Denmark

The classic Maileg metal suitcase in a new beautiful print. Fantastic for any occasion; small gifts, gift cards, storage of small items or for small soft toys.

Height: 2.76in, Width: 4.33in, Depth: 1.38in, Net weight: 0.18lb

A wooden tool bench made from beechwood, plywood, MDF and teawood, FSC 100% Wood certified.

This metal heart is the perfect place to save small baby teeth to ensure childhood memories will last. The box has a lovely tooth embossment and special cracked surface on lid.

Maileg

H: 2.5cm W: 5cm

This metal heart is the perfect place to save small baby teeth to ensure childhood memories will last. The box has a lovely tooth embossment and special cracked surface on lid.

Maileg

H: 2.5cm W: 5cm

A classic Maileg item. Now you can have three baby mice at the same time. Tuck the triplet baby mice carefully in their matchbox bed, in the warm sleeping bag where they sleep tight side by side. These mice fit all accessories in size baby mouse.

Height: 8 cm
Material: cotton and cardboard
Filling: recycled polyester
Washable at 30°C (textile)
Age: 3+

A classic Maileg item. Now you can have three baby mice at the same time. Tuck the triplet baby mice carefully in their matchbox bed, in the warm sleeping bag where they sleep tight side by side. These mice fit all accessories in size baby mouse.

Height: 8 cm
Material: cotton and cardboard
Filling: recycled polyester
Washable at 30°C (textile)
Age: 3+

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before. All this brash confidence was a tangible force driving aesthetics and pushing boundaries. Turbo captures the spirit and magic of the most infectious decade ever.

From the 60's we have Malibu, from the 70's comes our best-selling Velocita and now we are over excited to offer our most captivating yet, our 80's Turbo!