Bobo Choses is a creative children’s fashion brand born in Barcelona in 2008, inspired by storytelling and childlike wonder. Every collection begins with a narrative, vividly brought to life through illustrated books, bold prints, and playful garments that spark curiosity. Founded by Adriana Esperalba, the brand builds emotional connections between kids and adults-“kids stuck inside adults”-to celebrate life’s quirks and joys through fashion and art.
Rooted in sustainability, Bobo Choses produces locally in Spain and Portugal, prioritizing recycled, upcycled, and organic materials, and giving the beloved Iconic Collection a circular, eco-friendly revival. With a presence in nearly 50 countries, flagship stores in Barcelona and pop-ups like the “Fun Tour,” the brand invites families to explore a vibrant, imaginative world where having fun meets mindful living.