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Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dogs' ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to last a lifetime.

The well known Maileg rabbit dressed up as a ballet dancer. It wears a suit and tulle skirt and has a small decoration around the pointing ears.

The Mideer Say Chess Kids Camera is the ideal first camera for little explorers! This playful and convenient camera is designed specifically for children ages 3 and up, encouraging creativity, curiosity, and even more fun.

Main features:

• The mideer camera has 48 MP front and rear cameras , allowing kids to take extremely detailed and sharp photos and videos.

• The camera has not only  photo shooting , but also video recording function.

• The kit includes a 32 GB memory card , so the camera can store up to 8,000 photos.

• Three classic games are integrated -  for entertainment and fun.

• A unique opportunity to record and listen to your music directly from the camera.

• Made from child-safe and durable materials.

• Compact size - comfortable for little hands for easy storage and transport.

• The camera features colorful filters and frames that allow kids to make their photos even more fun.

The set includes:

• 1 x baby camera

• 1 x stylish wrist strap

• 1 x data cable

• 1 x user manual (EN)

• 1 x 32GB memory card

• 1 x silicone case

Camera dimensions: 9.5 x 9.5 x 3 cm

Package size: 14.7 x 14.7 x 5.1 cm

Recommended age: 3+

A table full of possibilities, the SEPP multi-functional play station transforms with your child’s curiosity into hours of fun explorations. The table can be used inside and outside, doubling as a drawing table when the lid is placed on top or use it as a year-round sandbox or fill it up with water on warm summer days. Splash, dig, store, or draw; the options are endless with the simple, no-screw setup.

• Multi-activity play table for fun and creative playtime
• Endless options to be used with water, as a sandbox, for toy storage or as a drawing table
• Easy to assemble and disassemble without screws
• Comes with workable mills and an overarching bridge with funnels
• Lid to protect the table or to use for drawing sessions
• Also includes 4 dividers, 4 sea creatures, 2 boats, 2 mills, 2 shovels, and 2 side buckets
• A versatile activity table for curious children
• Dimensions: ø 80 x (H) 76 cm (fully assembled)

Maileg, Denmark

This kitten is made in the softest plush which gives a lovely hand feel. You can add the medium sized cosy basket so that your kitten has a nice place to sleep and rest after hours of play.

Height: 37.00cm, Net weight: 0.17kg

Cardboard stacking blocks with numbers from 1-10. Includes 10 blocks to build with.

Made from 100% paper

Suitable from 18m+

This product is made of FSC™-certified and other controlled material.

License Number: FSC C177572

CE marked

Konges Sløjd, Denmark

Buckle up, because we're about to launch into outer space!
The Basket Giant Rocket isn't just a basket, but three that, when stacked together, turn into a spaceship ready to fly among the galaxy.
Handcrafted from braided cotton rope made of recycled PET bottles in dark grey, natural, and light blue, it's as tough as a moon rock.
Inside, you'll find a mini textile astronaut toy, ready to pilot the ship and embark on cosmic adventures!
A unique combination of design, sustainability, and innovative functionality all in one basket: the Giant Rocket.

Size: 43 x 43 x 68 cm

Color: Grey, Natural

Composition: 50% cotton, 50% polyester fibers from recycled

Weight: 3.51kg

Certificates: ISO 9001, ISO 45001, ISO 14001

Each Lorena Canals product is carefully handcrafted by our artisans in our own factory in India using ancestral craft techniques. The result is a piece of art with slight variations inherent in artisanal work. Finding beauty in imperfection.

Our sand free, kids beach towels are a must have this summer, compact, quick drying and made sustainably using recycled materials. 

Size 

• 140 x 70cm, 55.12 x 27.5in. Big enough for adults use too. 

Features 

• Sand repellant
• Quick drying 
• Highly absorbent 
• Lightweight & Compact
• Hook to hang your towel

Materials 

• Absorblite Microfiber, recycled polyester & polyamide blend. 

The popular Maileg metal suitcase with a new beautiful print. Fantastic for any occasion; for small gifts, storage of small items or just perfect for the small soft toys to carry their belongings.

The perfect little gift box that will make tiny hearts skip a beat when they see it.

The gift box includes a matching necklace, bracelet, and adjustable finger ring in our favorite ice cream theme.

All jewellery is nickel-free.

Suitable from 3y+

Caution: Be aware of long cords and small parts

Soft and cuddly little doll dressed in a two-piece cotton set. The doll comes in a sweet little gift box and has its very own mini stuffed teddy bear that is perfect for all-day cuddles.

Height: 40 cm 

Suitable from 18m+

CE marked

This little Teddy bag is a dream to carry. Shaped like your favourite little fluffy friend, the Teddy Bag is made from the softest material and features a full zipper opening and strap at the top that allows you to bring all your essentials with you in the cutest way.

Measurements: H 29cm, W 12cm, D 13cm

Suitable from 24m+

CE marked

This Tiny Flower waterproof jacket combines comfort and modern style effortlessly. Crafted from a unique, crinkled fabric, it features a fun and trendy design that adds a playful touch to any outfit. With a front opening with snap buttons and a relaxed, oversized silhouette, this jacket offers both comfort and easy wear. The hood gives it a casual, sporty vibe, while the front pockets add practicality and convenience. Perfect for layering during cooler days, this jacket is a versatile piece for everyday wear.

Cabin size lightweight suitable for carry-on luggage. Made with a hard shell, four double 360-degree spinner wheels, and an approved built-in coded TSA LOCK®.

Features a practical top handle and an adjustable aluminium 3-step telescoping handle. Designed with a bottom compartment with ribbons and a zipped top compartment with zipped mesh net pocket.

H: 45 x L: 31 x W: 21 cm

Volume: 25 L

Weight: 2.4 kgs

Handle can be pulled up to an additional: 55 cm

Suitable from 3y+

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

Back in the sixties super cars were voluptuous beaten aluminum shells, with supermodel curves, organic shapes that looked like they had been sculpted out of marble. But, in Italy there was a new generation of designers working all hours on radical new ideas that seemed to be straight out of the future. So started the era of unworldly 70’s concept cars which were basically wedges on wheels, all angles and edges with skins stretched between them. Roof heights were dropped to windowsill level, you practically sat on the floor, windscreens and bonnets shared the same flat plane. Always with a V12 beast that felt like it was screaming right behind your head. A lot of these concepts to most people are forgotten, but one became the poster on every boy's wall in the 80’s. It is hard to understate the influence these cars have had on popular culture, not just in automotive exteriors, but Sci-Fi movies, fighter jets, speed boats and many more recognisable forms in our lives. UFO is our celebration of dreaming big, and radical change.

Wooden ukulele with 4 strings. Designed with a high gloss finish.

This product is made of FSC™-certified plywood and pinewood, License Number: FSC C177572.

Suitable from 3 yr +

Konges Sløjd, Denmark

A magical story is about to begin. With this unicorn made in colourful tones and a golden horn, there are many stories to tell. The unicorn comes with a saddle for a comfortable ride.

Height: 5.12in, Width: 6.69in, Net weight: 0.09lb

Yellow sweatshirt. Designed with long sleeves, dropped shoulders, shoulder snap fastening, ribbed cuffs, a loose fit, a ribbed bottom, a round neck, and fleece. Made in Spain.

Composition: Organic Cotton 67%, Recycled Cotton 23%, and Cotton 10%.

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta is slightly smaller than the rest of our collection, but every bit as eye-catching.

With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car, it is an object of beauty that can make memories; memories to be shared for generations to come.

The beautiful Maileg vintage floor lamp is a must-have. The lamp will light up the room with a soft tone - remember to turn off the light when our friends go to bed. The product comes without battery. You can add a coin cell battery 

Change the look in your Mouse hole Farmhouse by adding this lovely wall paper. The set includes 7 stickers - one for each room with different print and colors, so each room will get a lovely atmosphere and personal look. Not removable.

Height: 37.00cm, Width: 23.00cm